A recent study unambiguously shows that the most affected group (between 15 and 30 years of age) is motivated much more by being able to discover and share new music effortlessly rather than possessing it – as we used to do for generations. (Music Experience and Behaviour in Young People, 2008)
Market research shows unlimited music propositions, to be very popular with consumers. In a recent survey, nearly 50% of European mobile phone users said they would switch to a new phone with an integrated unlimited music solution – given that such a phone is available for them in their market. The attractivity of the offer is impressive through all segments and demography, thus music is not just a toy for those who have the purchasing power for a high class mobile phone and a costly tariff offer. It is also notable, that more than 80% of test users of our MG3 service report they have recommended or would recommend the service to friends and family.